Insights & Updates
Guides, tips, and strategies to get the most out of GoGiftCards.
Guides, tips, and strategies to get the most out of GoGiftCards.

Shopify now supports local currency gift cards. Learn the two redemption settings, why the choice is permanent, and what to decide before BFCM.

Shopify now recommends gift cards as a BFCM promotion. Here are 3 BFCM gift card promotion plays you can run in 2026, plus how to actually execute them.

Self-use gift cards nearly doubled to 56% in 2026. How Shopify merchants can win budget-minded buyers before Q4.

A new BHN/NAPCO benchmark graded 120 retailers on digital gift cards. Here's what Shopify merchants can learn from where they're falling short.

A week-by-week checklist to prep your Shopify gift card strategy before Q4 2026: fraud settings, corporate gifting, scheduling, and BFCM readiness.

A 2026 guide to US gift card laws: CARD Act rules, state expiration bans, dormancy fees, and escheatment, so your Shopify store stays compliant.

Back-to-school and college spending hits a record $146.8B in 2026. Here's how Shopify merchants outside school supplies can capture gift card sales.

Six months into 2026: fresh Shopify gift card app data, market growth, and merchant trends. What changed since our March landscape report.

Father's Day 2026 hit a record $27.9B. Here's what the data says about gift card demand, last-minute buying, and what to fix before 2027.